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美库尔商务信息咨询(南京)有限公司诚聘优秀人才

时间:2017-03-23

AS

Email/Front-end Developer (电子邮件/前端开发工程师)

Position Responsibilities:

      - Email/web design/coding/testing

      - Dynamic content coding/verifying, and email/mobile content change management

      - Email deployment using proprietary email platform

      - Basic send and deliverability monitoring

      - Working with interactive campaign managers in coordinating and communicating request

      - Quality assurance of dynamic email

      - Meeting deadlines for content publication

    * Position Qualifications:

      - Qualified individuals possess the Merkle attributes of being smart, curious, having a sense of

urgency, committed to vision, passionate, an achiever and fun/pleasant

      - Bachelor's degree preferably in Computer Science or related field

      - Good written and oral English communication skills

      - Strong technical skills including an expertise in HTML, CSS

      - Web development tools such as Photoshop, Dreamweaver

      - Superior attention to detail and strong interpersonal communication skills

    * 工作职责:

      - 电子邮件和网页的设计、开发及测试

      - 动态内容开发和测试,以及电子邮件和移动平台的内容更新管理

      - 基于专有电邮营销平台的电子邮件开发

      - 邮件发送以及送达监控

      - 与互动营销经理协调工作并交流需求

      - 动态电邮的质量控制

      - 按时完成内容的发布

    * 职位要求:

      - 具有美库尔人的共有特质——富有智慧、求知欲、紧迫感、使命感、热情、实干精神与

活泼的个性

      - 学士学位,计算机科学或相关专业优先

      - 良好的书面英语及口语交流能力

      - 熟练掌握HTMLCSS等前端开发语言

      - 熟练使用PhotoshopDreamweaver等前端开发工具

      - 关注细节,有良好的人际沟通能力

 

Intern for Email/ Front-end Development(电子邮件/前端开发实习生)

Position Summary:

The email developer is responsible for coding, set-up, and deployment of HTML and text email content within the ExactTarget platform, as well as various other email platforms used by Merkle.

position responsibilities:

· manipulating and coding email assets, typically from layered artwork files, into  HTML

· render test and analyze Merkle coded, as well as 3rd party provided, HTML to ensure proper rendering across ISPs and platforms; edit HTML as necessary

· upload content, create proofing lists and set up email campaigns within the email platform

· code dynamic content and map variables within the campaign set up to drive versioning and customization of the emails

· perform own work as well as conducting peer review of campaign set up and coding to ensure accuracy

· change rounds

· working with campaign manager/account managers in coordinating and communicating content change requests and production schedule

· meeting deadlines for content publication

· serving as expert on email best practices and educating others

position qualifications:

· technical degree from a 4-year university or a technical school

· strong technical skills including expertise in HTML, adobe suite

· understanding of web development tools/technologies such as flash, CSS, Photoshop

core skills and competencies:

· process and project management

· initiative

· problem solving

· decision making

· team building/teamwork

· ability to work under pressure in a fast-paced, demanding environment with a client service orientation

· flexible and adaptable to client, industry and organizational changes

· ability to multi-task, prioritize and manage workload, and to delegate work when necessary to other team members

· self-motivated/self-starter, and ability to work independently

· superior attention to detail while dealing with complex projects and time-sensitive materials

· professional demeanor and strong client relationship skills

· a strong communicator who can foster cross-functional teamwork

· passion for client success

· strong bias toward action and results-oriented activities

· passion for learning new skills, expanding experience

· strong interpersonal communication skills.

· strong work ethic

 

职位简介:

邮件开发工程师负责编写,设置并部署html和文字邮件内容到exact target平台上。或者Merkle使用的其他邮件平台。

工作职责:

·将邮件素材╟通常是带图层的原图文件,处理并编写成html文件

·进行渲染测试并分析Merkle制作的或第三方提供的html代码,以确保在不同的邮件客户端/平台上有良好的渲染结果。如果有需要则进行更正。

·通过邮件平台上传邮件内容,创建测试列表并且部署营销邮件

·编写动态内容并匹配营销邮件中的变量来使邮件能够自定义并具有多版本可控性。

·能对自己的工作进行质量检验同样能够带领同事来检查邮件的设置和编写,以此来保证正确率。

·能够对问题进行修正

·与营销经理或者客户经理进行合作并沟通修正的请求以及产品的部署安排

·能够在期限内完成内容的发布

·能在邮件的***实践以及培训他人上有专业的表现

任职要求:

·具有四年本科/专科技术学历

·在htmladobe套件上有专业技术能力(Dreamweaver

·理解网页开发的工具或者技术,例如:flashcssPhotoshop

核心技术及能力:

·流程和项目管理能力

·具有主动性

·善于解决问题

·能够有决策能力

·团队建设/团队协作

·能够以客户的角度出发,在有压力的紧张且高要求的环境下工作

·能够对客户,行业和组织变动进行调节或者适应

·能够对工作量进行优先级分类,控制工作量并能适应多任务的工作,并且能够在必要的时候分配工作给团队成员

·有上进心,积极主动并能独立完成工作

·在处理复杂项目和高时效的工作室能够关注到足够多的细节

·有专业风范和强大的客户关系能力

·是一个能够体现跨职能管对合作的善于交流的人

·热衷于客户的成功

·是个实干并注重成果的人

·对学习新技能和扩展经验有着足够的热情

·拥有良好的人际交往能力

·有较强的职业道德规范

 

 

Media Optimization Specialist (广告媒体优化专员)

Position Responsibilities

              aster industry leading ad platforms, including ad servers and DSPs

              Manage campaign timelines and deliverables across internal and external teams

              Implement, QA, and troubleshoot ad campaigns using leading third party and Merkle platforms

              Partner with Merkles US team to help drive services delivery at scale

              Act as in-house platform expert and escalation point on product and technology issues

              Document best practices and seek out opportunities to improve existing processes

              Assist in the development of new internal products and in the vetting and on-boarding of new third party ad platforms

Position Qualifications

              Bachelor's degree or above preferably in Advertising, Statistics, Marketing, Business, Information Management, Economics or related field

              Strong English speaking and writing skills

              Proficiency in Excel, including formulas

              Keen problem-solving and troubleshooting abilities, Drive, ability to manage details, meticulousness

              Experience in digital ad operations, client services, consulting or project management, a plus

              Familiarity with the language of digital media (e.g. impressions, CTR, CPMs, eCPMs) or online measurement (e.g. uniques, pageviews, visits, referrers), a plus

              Prior experience with an ad server or demand side platform a plus (DCM, MediaMath, etc.)

工作职能

              使用广告服务平台,需求方平台管理数字资源

              协调、管理项目进度和需求计划

              项目过程实施、质量控制

              高效地同美国团队交流合作,并及时汇报结果和进度

              为团队提供广告平台产品服务和相关技术支持

              建立规范性文档、优化项目流程

              参与第三方广告平台合作建立以及内部产品的开发

职位要求

              学士或以上学位,广告、统计、市场营销、工商管理、信息管理、经济学或相关专业优先

              优秀的英语听说读写能力

              熟悉使用Excel进行数据分析和展示

              善于发现并解决问题,细心谨慎

              有数字媒体运营、客户执行、项目管理相关经验者优先

              熟悉数字媒体语言(例如impressions, CTR, CPMs, eCPMs等)或者在线测量语言(例如uniques, pageviews, visits, referrers等)者优先

          有广告服务平台、需求方平台(如DCMMedia Math等)使用经验者优先

 

Digital/Media Analyst(媒体分析师)

Position Responsibilities

              Analyze and manage performance and business data from a variety of sources (e.g. ad server, DSPs, search engines, ect.)

              Design and execute reports, dashboards, and visualization solutions

              Provide key support to the Media Service team in many aspects of digital media campaigns, including campaign analysis and optimizations

              Manage campaign timelines and deliverables across internal and external teams

              Evaluate, improve, and develop internal tools and processes for data manipulation

              Be the domain expert for statistical software solutions applied to digital media programs

Position Qualifications

              Bachelor's degree or above preferably in Math/Statistics, AdvertisingMarketing, Business, Information Sciences, Economics or related field

              Experience with data analysis, R programming/SAS/SQL/Tableau and relational databases

              Strong analytical skills and a natural affinity for numbers

              Strong English speaking and writing skills

              Passion for solving problems with technical solutions

              Previous experience in digital marketing and/or digital media, a plus

工作职能:

              负责多渠道项目数据(例如广告服务平台、需求方平台、搜索引擎等)分析和建模

              根据数据结果组织撰写分析报告

              高效地同美国团队交流合作,并及时汇报结果和进度

              协调、管理项目进度和需求计划

              评估,完善和发展进行数据操作的内部工具和流程

              为统计分析工具在项目中的应用提供支持

职位要求:

              学士或以上学位,统计、数学、广告、市场营销、工商管理、信息科学、经济学或相关专业优先

              R, SAS, SQL, Tableau等数据分析软件使用经历

              具备较强的分析思维和技能

              优秀的英语听说读写能力

              善于使用分析工具发现并解决问题

              有相关数字媒体项目经验者优先

 

MS

Statistical Analyst/Data Analyst/Marketing Analyst(统计分析师/数据分析师/营销分析师)

Position Responsibilities:

              - Analyze and manage data using SAS, SQL, R, Python, or other languages as required

              - Implement analytical solutions using the following techniques: Statistical modeling, Customer profiling, Segmentation Analysis, Data Analysis and Mining, External Data Enhancement, Google Analytics, Adobe Site Catalyst, etc.

              - Evaluate and improve internal tools and processes

              - Report results of statistical analyses, including information in the form of graphs, charts, and tables

* Position Qualifications:

              - Qualified individuals possess the Merkle attributes of being smart, curious, having a sense of urgency, committed to vision, passionate, an achiever and fun/pleasant

              - BS/MS/PhD degree from a university in Science / Engineering / Economics (e.g. Statistics, Mathematics, Computer Science, Economics, Operations Research, Engineering, etc.)

              - Strong communication, interpersonal and leadership abilities

              - Good in Oral and Written English

              - Good skill in MS Office (Excel/PowerPoint/Outlook)

              - Experience in one of computer languages (like Java, C, C++, etc.) is preferred

              - Experience in SAS Programming, R, Statistical Modeling, SQL, or Python is preferred, but not required

              - Experience in Marketing and Business is preferred, but not required

* 工作职能:

              - 应用SASSQLRPython或其他编程语言分析和管理数据

              - 应用统计模型、客户分析、分类分析、数据挖掘和分析、外部数据强化、Google AnalyticsAdobe Site Catalyst等方法,实施分析解决方案

              - 评估和完善内部工具和流程

              - 将统计分析结果以信息、图形和表格等形式整合并汇报

* 职位要求:

              - 具有美库尔人的共有特质——富有智慧、求知欲、紧迫感、使命感、热情、实干精神与活泼的个性

              - 具有国内外优秀大专院校的本科或以上学历,理工及经济类学科专业优先(如统计、数学、计算机科学、经济学、运筹学,和工程等)

              - 有较强的沟通、交际和领导能力

              - 良好的书面英语及口语交流能力

              - 良好的MS Office (Excel/PowerPoint/Word/Outlook)计能

              - 有计算机编程经验(Java, CC++等)经验者优先

              - SAS 编程\R or Python 编程\统计建模和SQL经验者优先

              - 在市场营销行业内有实习经验者优先

 

Website Analyst(网站优化分析师)

              We need an Analyst to help to develop our website performance reporting and analysis practice. This person should have good communication skills and fluent in both English and Chinese. We're looking for someone with a dynamic personality that has come from an analytical background, who's looking for true ownership and a sense of pride in developing his/her career path in site optimization.

* Required Skills:

              This individual will help us deliver world class analytical delivery work in web analytics for our clients in both US and China market. Initial training and project work will focus on digital campaign reporting and ad hoc analysis. As the team grows we will continually expand the areas of responsibility for the team. This is a great opportunity for someone at this level to take on increased analytical responsibilities, gain local client facing experience and expand into web analytics.

              More specific duties will include, but are not limited to:

              -Help with hiring and training of analysts

              -Mentor junior analysts

              -Manage the coordination and delivery of client projects

              -Serve as primary Liaison between local clients and China analytics teams

              -Handle multiple priorities and adapt to a fast-paced environment

              -Implement a first-class reporting process and monitor the initial project deliverables

              -Foster team building and knowledge sharing for the digital team

* Required Experience:

              -Bachelor or master degree in Marketing, Database Marketing, Computer Science, Information Management, Math/Statistics, Engineering or other related majors

              -2+ years in web analytical reporting and analysis with familiarity with website optimization campaign analysis as well as online A/B test and multi-variate test

-Familiarity with one of site analytics platforms such as Adobe/Omniture, Google Analytics, IBM/CoreMetrics, WebTrends, etc

              -Strong skills in Excel, PPT, SQL, Tableau (or similar visualization tool), R or SAS or Python

              -Prior project and resource management experience

              -Solid understanding of digital marketing, databases and database marketing principles

              -Familiarity with DMPs, tag management platforms such as Telium, Ensighten, etc is a plus

              -Experience with predictive modeling is a plus

              -Knowledge about website tagging design, JavaScript and web technologies but JS coding is not required

              -Experience with both onshore and offshore team is preferred but not required

              -Prior experience living or working in China desired but not required

              -High intellectual curiosity, drive, determination, self-confidence and persuasion skills

              -Excellent communication and presentation skills

               

              我们需要一个分析师来帮助开发我们的网站性能报告和分析实践。这个人应该有良好的沟通技巧和流利的英语和中文。我们正在寻找有个性的人,来自一个分析的背景,谁是寻找真正的所有权和自豪感在发展他/她的职业生涯路径在网站优化。

工作职责:

这个人将帮助我们提供世界级的分析传递工作网站分析我们的客户在美国和中国市场。最初的培训和项目工作将侧重于数字活动报告和专案分析。随着团队的发展,我们将不断扩大团队的责任范围。这是一个很好的机会,有人在这个层面上承担更多的分析责任,获得本地客户面临的经验,并扩大到网络分析

更具体的职责包括,但不限于:

-帮助招聘和培训分析师

-初级分析师

-管理客户项目的协调和交付

-作为主要联系当地客户和中国分析团队

-处理多项优先事项,适应快节奏的环境

-执行一流的报告流程并监控最初的项目交付

- Foster团队建设与数字团队知识共享

职位要求:

-本科或硕士学历,市场营销,数据库营销,计算机科学,信息管理,数学/统计学,工程或其他相关专业

-在网站优化与运动分析熟悉网站分析报告和分析2年以上以及在线A/B测试和多变量测试

-有一个网站分析平台如Adobe Omniture,熟悉谷歌AnalyticsIBM CoremetricsWebtrends,等

-ExcelPPT,精通SQL,画面(或类似的可视化工具),RSASPython

有项目和资源管理经验

-扎实理解数字营销、数据库和数据库营销原理

-熟悉DMPs,标签管理平台如冬孢子堆、Ensighten等优先

-具有预测建模经验者优先

-关于网站标签设计知识,JavaScriptWeb技术,但JS编码是不需要的

-有陆上和离岸团队经验者优先

-以往的经验在中国生活或工作所需的但不是必需的

-具有高度的求知欲、积极性、决心、自信和说服能力

-优秀的沟通和表达能力

 

Web Technical Analyst/网站数据技术师

              We need a tagging solution specialist to help develop our Digital Analytics tagging solution and reporting practice. This person should have good communication skills and fluent in both English and Chinese. We're looking for someone with a dynamic personality that has come from a technical background, who's looking for translating general technology skills to the specific skills needed for success in analytics and tagging deployment solutions.

*Required Skills:

              This individual will help us deliver world class technical delivery work in digital analytics for our clients in both US and China market. Initial training and project work will focus on web site tagging QA and design/implementation. As the team grows we will continually expand the areas of responsibility for the team. This is a great opportunity for someone at this level to take on both increased technical and analytical responsibilities, gain local client facing experience and expand into digital analytics.

              *More specific duties will include, but are not limited to:

              -Manage the coordination and delivery of client projects

              -Understand tag management tools used to deploy client side solutions

              -Help do tagging design / implementation

              -Work with tagging debug tools such as GA debugger and Adobe debugger

              -Work with analysts to review reporting and ensure data is being collected accurately

              -Handle multiple priorities and adapt to a fast-paced environment

*Required Experience:

              -Bachelor or master degree in Computer Science, Math, Engineering or other related majors

              -Experience using browser consoles to inspect websites and troubleshoot issues with related scripts

              -Experience in JavaScript programming. JQuery or other framework experience is a plus, but is not a substitute for JavaScript understanding

              -Interest in learning new enterprise analytics oriented tools

              -Confidence in fighting for the quality of the project and the resulting data

              -High intellectual curiosity, drive, determination, self-confidence and persuasion skills

              -SQL programming is a plus but not required

              -Python programming is a plus but not required

我们需要一个标签解决方案专家,以帮助开发我们的数字分析标签解决方案和报告实践。这个人应该有良好的沟通技巧和流利的英语和中文。我们正在寻找一个具有动态个性的人,他来自于技术背景,他希望将通用技术技能转化为分析和标记部署解决方案所需的特定技能。

工作职责:

这个人将帮助我们提供世界级的技术交付工作的数字分析我们的客户在美国和中国市场。最初的培训和项目工作将专注于网站标签QA和设计/实施。随着团队的发展,我们将不断扩大团队的责任范围。这是一个很好的机会,有人在这个层面上既增加了技术和分析的责任,获得本地客户面临的经验,并扩展到数字分析。

更具体的职责包括,但不限于:

-管理客户项目的协调和交付

-理解用于部署客户端解决方案的标签管理工具

-帮助做标记设计/实现

-使用标记调试工具,如GA调试器和Adobe调试器

-与分析师一起回顾报告,确保数据被准确收集

-处理多项优先事项,适应快节奏的环境

职位要求:

-计算机科学、数学、工程或其他相关专业本科或硕士学历

-使用浏览器控制台检查网站和解决相关脚本问题的经验

-JavaScript编程经验。jQuery或其他框架经验者优先,但不是JavaScript的理解替代

-学习新企业分析导向工具的兴趣

-为争取项目的质量和由此而产生的数据的信心

-具有高度的求知欲、积极性、决心、自信和说服能力

-SQL编程者优先但不是必须的

-Python编程者优先但不是必须的

 

Database/Data Warehouse/ETL Developer(数据库/数据仓库/ETL 开发工程师)

* Position Responsibilities:

              - Design, develop, implement multi-terabyte operational marketing databases

              - Writing Scripts, stored procedures, and database functions

              - Generate code to extract, transform and load data from different data sources to the data warehouse

              - Performing quality assurance and testing at the unit level

              - Assisting in writing user and technical documentation

* Position Qualifications:

              - Qualified individuals possess the Merkle attributes of being smart, curious, having a sense of urgency, committed to vision, passionate, an achiever and fun/pleasant

              - Bachelor’s degree or above in Computer Science or related field

              - Good written and oral English communication skills

              - Project or internship experience with relational database technologies, such as SQL Server, Oracle, MySQL, Netezza, Teradata, etc.

              - Strong knowledge of software engineering and applying database methodologies, techniques and tools

* 工作职责:

- 根据项目需求分析设计、开发并实现数百万兆字节的市场营销数据库

-负责数据库,数据仓库后台逻辑实现(编写存储过程、函数等)

- 负责代码的质量保证和单元测试

- 协助撰写用户文档和技术文档

* 职位要求:

- 具有美库尔人的共有特质——富有智慧、求知欲、紧迫感、使命感、激情、实干精神与活泼的个性

-本科或以上学历,计算机科学或相关专业优先

- 良好的书面英语及口语交流能力

- 拥有关系型数据库开发的的项目或实习经历为佳,熟悉如SQL ServerOraclemySQLNetezzaTeradata等数据库中的一种

- 熟练掌握软件工程以及数据库方法、技巧与工具应用方面的知识

- 掌握软件测试和质量保证的专业知识

 

System Analyst (Marketing Campaign)(系统分析师 (营销活动))

* Position Responsibilities:

- Independently execute the entire campaign process, from instruction receipt to file production, with zero defects on a continuing basis

- Identify and resolve issues in client instructions prior to execution

- Coordinate campaign tasks with the database team and communicate status

- Creates complete QC queries or scripts to verify completeness and accuracy of file output

- Install & Code Campaign System, design, configure campaign systems, processes and architect solution

- Ability to translate business needs into a campaign systems configuration

* Position Qualifications:

- Qualified individuals possess the Merkle attributes of being smart, curious, having a sense of urgency, committed to vision, passionate, an achiever and fun/pleasant

-Bachelor’s degree or above preferably in Computer Science or related field, and Marketing, Management Information Systems

- Excellent written and oral English communication skills

- Basic understanding of Relational Database Knowledge RDBMS concepts

- SQL skills - be able to write queries to extract data needed for client requests, create queries to validate campaign audiences, and construct queries joining to multiple tables

- Knowledge of Operating Systems &Program Languages

* 工作职责:

- 独立执行整个营销活动过程——从收到营销活动要求到完成输出信息文件为止,确保整个过程零缺陷

- 在执行营销活动前识别并解决客户需求文档中的可能出现的问题

- 与数据库开发团队合作,协调营销活动任务,交流项目进展情况

- 创建质量保证(QC)命令和文档,确认输出信息文件的完整性和准确性

- 安装并编码营销系统平台,设计,配置营销系统,流程和架构解决方案

- 能够将业务需求通过营销系统配置实现

* 职位要求:

- 具有美库尔人的共有特质——富有智慧、求知欲、紧迫感、使命感、热情、实干精神与活泼的个性

- 本科或以上学历,计算机及相关专业优先,市场营销、管理信息系统专业

- 出色的英语书面和口语交流能力

- 对关系型数据库(RDBMS)有基本的了解和掌握

- 熟悉结构化程序语言(SQL), 能根据客户要求撰写命令来导出数据、验证营销活动对象的准确性,并能在语句中连接多张表格

- 有操作系统和编程语言的知识

 

 

Database Production Analyst 数据库运营分析师

* Position Responsibilities:

- Provide support for our clients’ production marketing database

- Day to day execution and adherence to production database and campaign processes

- Responsible for 100% accurate and on time delivery under tight deadlines

- Interacts with clients, vendors, and internal team members to ensure timely delivery and processing of data feeds, successful job execution, and issue escalation

* Position Qualifications:

- Qualified individuals possess the Merkle attributes of being smart, curious, having a sense of urgency, committed to vision, passionate, an achiever and fun/pleasant

- Bachelor’s degree or above in preferably Computer Science or related field

- Good written and oral communication skills using English

- Experience working with databases or data warehouses

* 工作职责:

- 为客户的数据库运营提供支持

- 负责数据库运营与营销活动过程的日常执行与监控

- 保证100%的准确度,能在时间紧迫的情况下按时完成客户要求

- 与客户、供应商、公司内部员工沟通,保证及时处理源数据、成功执行数据处理任务并及时将遇到的所有问题反馈给项目组

* 职位要求:

- 具有美库尔人的共有特质——富有智慧、求知欲、紧迫感、使命感、热情、实干精神与活泼的个性

-本科或以上学历,计算机科学或相关专业优先

- 良好的书面英语及口语交流能力

- 有数据库或数据仓库相关经验

 

 

Database/Data Warehouse/ETL Quality Assurance Analyst 数据库/数据仓库/ETL 测试工程师

* Position Responsibilities:

- Responsible for the business requirement analysis, project planning, test cases ‘design/execution and maintenance, reporting of test results, and defect management of a marketingdata warehouse solution

- Develop and improve DW quality assurance policy, process and methodology

- Design and develop test cases/scripts, like, test conditions, test procedures and expected output and so on

- Reproduce and validate fixed bugs, and analyze bugs’ root cause

- Plan and organize test execution, prepare test report, and commutate with other team members

* Position Qualifications:

- Qualified individuals possess the Merkle attributes of being smart, curious, having a sense of urgency, committed to vision, passionate, an achiever and fun/pleasant

- Bachelor’s degree or above preferably in Computer Science or related field

- Good written and oral English communication skills

- SQL experience, knowledge of databases, data warehouse, and ETL

- Prior knowledge of testing, quality assurance, and so on

* 工作职责:

- 负责营销数据仓库解决方案的商业需求分析,项目计划,测试用例的设计、执行和维护,测试报告准备及缺陷管理等

- 开发与改进数据仓库质量保证方针、过程和方法等

- 设计与开发测试用例/脚本,包括:测试场景、测试步骤和预期输出结果等

- 重现和验证已经解决的缺陷,并进行缺陷的根源分析

- 计划和组织测试用例的执行,准备测试报告,并与其他团队成员沟通

* 职位要求:

- 具有美库尔人的共有特质——富有智慧、求知欲、紧迫感、使命感、热情、实干精神与活泼的个性

-本科或以上学历,计算机科学或相关专业优先

- 良好的书面英语及口语交流能力

- 熟悉SQL、数据库、数据仓库或ETL

- 掌握软件测试和质量保证的专业知识